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“NOKIA” the no.1 mobile company a decade ago but now nowhere.
There was a time when no mobile company was even near to it. A multi billion
dollar company struggling today for its existence. What comes in your mind when
you hear the name Nokia? May be the image of loyal and faithful company and it
was. But what take this company on the verge of extinction?
Series of missteps and lack of innovation, executive just
want to retain their position and didn’t think out of the box on the other hand other companies were trying
hard to find some new technology . And then the Steve jobs who distorted all
the proportion of mobile market with his iphone and rest is the history. The
vacant place created by the Nokia was filled by Apple.
2017 The New Beginning
Nokia is back! Good news for all its fans. But it is not the
Nokia we knew it has licensed the brand name to HMD Global. But HMD Global is
not manufacturing the phones it will be manufacture by the sub company of
Foxconn called FIH Company. But what really matter is that Nokia is back and
if it will do everything right, i am sure it will leave its footprint
in the mobile phone segment.
What to do and what to not
If Nokia really want to be a big name again it has to be
very specific like Apple or Samsung. To be a big brand you have to think like a
big brand. Take an example, apple launch single phone every year and they put
their all effort and innovation on their single phone. They are specific and
concentrated and that is what Nokia have to do.
There was a time when Nokia stood for real
innovation. Unlike other companies who play safe and that is what the real
mantra for their success and this thing is applicable now also. They made
phones with vibrant colour, gaming phones, phone with a 41 megapixel sensor,
phone with wireless charging which was an alien word for most of us. They have
to do these things again. They have to convince their user that this company
still have that potential and carry the legacy left behind. Users are the real
brand ambassador they have to convince them through the service and the phone
they will build. I still remembered when everyone suggest to buy Nokia phones
because they have build that faith through their service. Their service centre
chain was like web you could find them even in the small cities and their
employees were ready to resolve your problem
What is New?
Well! Nokia phones are coming with android operating system
unlike their previous phones with symbian and windows operating system. So we
are not going to see that uniqueness but still hoping that it will have their
own different interface and something new because most of the companies are
also using android platform. Nokia have to be little different to appeal new
users.
What should be the price range
Nokia have to be cautious on price. It cannot be too pricey
or too cheap it has to be tricky. If the phones will be costly people will
prefer some other brand and if cheap it will destroy the brand image. The price
should be in between them. In mid range category it has to do battle with
brands like Xiaomi, Le Eco, Lenovo and in upper range with Samsung, Apple,
Motorola, HTC.
Nokia has launched its first android phone name Nokia 6
key specs are
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