Blackberry KeyOne

                              Blackberry KeyOne

“Blackberry” we all know this company. Blackberry was once the No.1 smartphone selling company. There was a time when it could sell almost anything to everyone. Owning a BlackBerry phone was a sign of power, on which you could boast. BlackBerry was the first choice of corporate employees.

In offices or in meeting rooms you would find people busy on their BlackBerry phones, these things were common those days. Having black thumb (due excessive typing on BB’s classic keyboard) was something you could show off.

Then the iPhone was born and created a new segment of smartphones “the touchscreen smartphone”. It shook the whole mobile market and on other hand, Android phones started their own era. A powerful camera on phones, mp3 player, video games, new hardware and amazing features made the phone turn into a God of personal devices.

The BlackBerry couldn’t sense the danger and threat from the iPhone and Android phones and continued to make those non-innovative phones. Its executives never came out of the shell and failed to adapt. At last, they understand the urge for the changes and did some changes and made some good phones but it became too late. Even when they did get the phone right, they priced them wrong. They ultimately became a master of screwing things and did some bizarre changes in the phone’s ergonomics. In this way, the legacy continued to fade away.

The death of BlackBerry was certain but they did not die really! They kept making some sort of comeback every time. This time with BB KeyOne they really want to leave some footprint in the smartphones world.

Rebirth of Blackberry

The failure of the most of the blackberry handsets leads to bankruptcy of the company and people started thinking that “Will BlackBerry continue to make phones”?

Licensing gives the second life to Blackberry. Nokia also resurfaced through licensing. Nokia made a great start and Blackberry is trying the same. Thanks to licensing agreement with TCL, the new BlackBerry phones are coming out.

Licensing has some advantages, it gives freedom to think new and different and to start from the scratch thus a new hardware and new pricing. TCL don’t have to carry the legacy baggage and have a chance to rectify the earlier mistakes.

Advantages of BlackBerry

The first question that comes to our mind is, “Why will we buy a BB android phone”? There is already so many android phone brands which are making great phones.

There are two things that make BlackBerry special, one is Keyboard and the other is security. Typing on the real physical keyboard is a fun and joyful, if you haven’t typed on the real physical keyboard, you may not understand the feelings.

BlackBerry brings unparalleled world-class security to your phone this is something you don’t want to compromise with. Some recent revelations show that the CIA and many other government bodies spying on citizen phones. iPhone and Android phones cannot provide as strong security as BlackBerry. We all know the hacking story of Apple’s cloud storage which leads to the exposure of private pictures and videos of many celebrities. We are not the exception we all are vulnerable to hacking and BlackBerry level encrypted phones could be the only solution against this.

If BlackBerry has to compete with other brands it has to price their phones better, and have to provide good features, look, hardware like other Android phone and guarantees security. If it does all the things right I am sure it brings back the era of keyboard phones and the return of BB can be guaranteed.

BlackBerry KeyOne

BB KeyOne was showcased at MWC and it seemed to be a perfect phone. It was absolutely gorgeous phone with some great new features and strong hardware that can compete with any other android phones and beat it. It has differentiators like fingerprint scanner in space bar and many other good features. TCL just have to price it right so it can compete and beat other android phones in its segment.

Features of KeyOne

•  Under the chassis, BB KeyOne is powered by a Qualcomm Snapdragon 625 Octa-Core processor which clocks up to 2.0 GHz speed.

• It has 3GB of RAM and 32GB flash storage and expandable up to 2TB.

• BB KeyOne gets the power from a 3505 mAh lithium-ion battery and also has quick charging facility. It charged up to 50% in just 36 minutes.

• It has 12 MP auto-focus large pixel rear camera which can shoot 4k videos at 30fps. KeyOne has a 8 MP front camera with Sony IMX378 sensor which is the industry leading camera sensor.

• It has USB type-C port.

• It has a 4.5 inches screen with a pixel density of 433ppi.

• It runs on latest Android version 7.1 Nougat.

• The last but not the least the most secured android smartphone secured with BlackBerry security software.