Blackberry KeyOne

                              Blackberry KeyOne

“Blackberry” we all know this company. Blackberry was once the No.1 smartphone selling company. There was a time when it could sell almost anything to everyone. Owning a BlackBerry phone was a sign of power, on which you could boast. BlackBerry was the first choice of corporate employees.

In offices or in meeting rooms you would find people busy on their BlackBerry phones, these things were common those days. Having black thumb (due excessive typing on BB’s classic keyboard) was something you could show off.

Then the iPhone was born and created a new segment of smartphones “the touchscreen smartphone”. It shook the whole mobile market and on other hand, Android phones started their own era. A powerful camera on phones, mp3 player, video games, new hardware and amazing features made the phone turn into a God of personal devices.

The BlackBerry couldn’t sense the danger and threat from the iPhone and Android phones and continued to make those non-innovative phones. Its executives never came out of the shell and failed to adapt. At last, they understand the urge for the changes and did some changes and made some good phones but it became too late. Even when they did get the phone right, they priced them wrong. They ultimately became a master of screwing things and did some bizarre changes in the phone’s ergonomics. In this way, the legacy continued to fade away.

The death of BlackBerry was certain but they did not die really! They kept making some sort of comeback every time. This time with BB KeyOne they really want to leave some footprint in the smartphones world.

Rebirth of Blackberry

The failure of the most of the blackberry handsets leads to bankruptcy of the company and people started thinking that “Will BlackBerry continue to make phones”?

Licensing gives the second life to Blackberry. Nokia also resurfaced through licensing. Nokia made a great start and Blackberry is trying the same. Thanks to licensing agreement with TCL, the new BlackBerry phones are coming out.

Licensing has some advantages, it gives freedom to think new and different and to start from the scratch thus a new hardware and new pricing. TCL don’t have to carry the legacy baggage and have a chance to rectify the earlier mistakes.

Advantages of BlackBerry

The first question that comes to our mind is, “Why will we buy a BB android phone”? There is already so many android phone brands which are making great phones.

There are two things that make BlackBerry special, one is Keyboard and the other is security. Typing on the real physical keyboard is a fun and joyful, if you haven’t typed on the real physical keyboard, you may not understand the feelings.

BlackBerry brings unparalleled world-class security to your phone this is something you don’t want to compromise with. Some recent revelations show that the CIA and many other government bodies spying on citizen phones. iPhone and Android phones cannot provide as strong security as BlackBerry. We all know the hacking story of Apple’s cloud storage which leads to the exposure of private pictures and videos of many celebrities. We are not the exception we all are vulnerable to hacking and BlackBerry level encrypted phones could be the only solution against this.

If BlackBerry has to compete with other brands it has to price their phones better, and have to provide good features, look, hardware like other Android phone and guarantees security. If it does all the things right I am sure it brings back the era of keyboard phones and the return of BB can be guaranteed.

BlackBerry KeyOne

BB KeyOne was showcased at MWC and it seemed to be a perfect phone. It was absolutely gorgeous phone with some great new features and strong hardware that can compete with any other android phones and beat it. It has differentiators like fingerprint scanner in space bar and many other good features. TCL just have to price it right so it can compete and beat other android phones in its segment.

Features of KeyOne

•  Under the chassis, BB KeyOne is powered by a Qualcomm Snapdragon 625 Octa-Core processor which clocks up to 2.0 GHz speed.

• It has 3GB of RAM and 32GB flash storage and expandable up to 2TB.

• BB KeyOne gets the power from a 3505 mAh lithium-ion battery and also has quick charging facility. It charged up to 50% in just 36 minutes.

• It has 12 MP auto-focus large pixel rear camera which can shoot 4k videos at 30fps. KeyOne has a 8 MP front camera with Sony IMX378 sensor which is the industry leading camera sensor.

• It has USB type-C port.

• It has a 4.5 inches screen with a pixel density of 433ppi.

• It runs on latest Android version 7.1 Nougat.

• The last but not the least the most secured android smartphone secured with BlackBerry security software.

Why Nokia 3310?

As soon HMD officially announced that it is going to relaunch the legendary model 3310, this news spread like fire, this news becomes the headlines of almost every newspaper, every technology related blog was filled with this article and created lot of buzz. Many rumours were going all around.  Some techie said that Nokia 3310 was the point of attraction at the MWC 2017.

Why Nokia 3310? why we will purchase this phone? In the era of smartphones and touchscreen phones, can Nokia 3310 even survive, I don’t think so? Today even the lower class families wanted to buy high-end smartphones.

Nokia 3310 seems like a mediocre phone. It can’t take your smart phone’s place and not even your secondary phone’s place. It has nothing to be compared with smartphones and bit costlier as compared to secondary phones of other brands.

The old one was simple, sophisticated and extra strong and that was the highlighted feature of the legendary Nokia 3310 but the new one is not near to the strongness of the old one.

The kind of hype created and rumours spread was a well-planned strategy. The company is trying to utilise the name and nostalgia of this phone to make some money and gain some foothold in the market as Nokia is also on the comeback.  

Here are few setback features of Nokia 3310

•    It uses 900MHz and 1800MHz band and these frequencies are only compatible with 2G networks only. 2G networks are almost on the verge of extinction in developed countries and also in developing countries like India. A handset must support at least four frequencies to operate around the globe. 

•     This phone is coming with just 16MB internal memory even in this century, Nokia could have included extra 500MB so a memory card is a must.

•        Earlier snake game was much better than the new version. The new one is tough and difficult to play.

•         The camera quality is below the average and it cannot even focus.

Highlighted Features

•      Nokia 3310 has a 2.40- inch screen, bigger than its predecessor.

•       It has 16MB internal storage and expandable up to 32G.

•     Nokia 3310 comes with a 2MP camera. There is no flash, HDR, Panorama mode or anything fancy.

•     It has a 1200mAh battery and lasts for 31 days on standby mode and power 22 hours talk time.

•   It is available in four colours i.e traditional dark blue, grey, psychedelic yellow and warm red as you can see in the above image.

•    It is available at around 49 euro.

•   This phone is not indestructible as the earlier on but it is really very strong.